Sax Appeal Covers

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The magazine covers showcase the many changes made to UCT RAG's largest contributor since the first edition, published in 1933, "when men were men and women were so loose they rattled", according to a 1940s SAX Appeal editor. Selling at one shilling and weighing in at 32 pages, the 1933 edition featured cartoons, limericks, an advert for electricity - when many Capetonians were yet to learn the benefits of an electrified city - and an advert for Springbok cigarettes; which, true to the times, featured a confident doctor smoking the product before operating on a scantily-clad woman. Established as a beacon of free speech, the magazine's penchant for ruffling feathers has resulted in several instances of controversy, and two outright bannings, the first leading to the magazine's dissolution for several years.


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